About

I’m a Brooklyn-based digital product director and content strategist with an extensive background in online communications, digital platforms, and user experience design. I especially enjoy collaborating with politically progressive, purpose-driven organizations that are working to bring about a better, more tolerant world.

You can find me via email and on Twitter and Instagram.

From 2009 to 2013, I was the director of content strategy at Blue State Digital, the agency best known for its role in Barack Obama’s two presidential campaigns. I was pulled into BSD’s orbit when I helped relaunch WhiteHouse.gov at the beginning of 2009, just in time for President Obama’s inauguration.

I’m also a former online editor and contributing editor at Vanity Fair.

What I’m Up To

Since leaving BSD in 2013, I’ve happily been consulting for assorted companies, organizations, and agencies, including Razorfish, AKQA, Blue State Digital, SY/Partners, Rokkan, and Barrel. Among my recent client projects: the Clinton Global Initiative, MIT, the Fusion TV network, Volvo, Chase, AARP, Verizon, and The Nation.

My specialties include digital product strategy, content planning, UX design, brand ecosystems, mobile platforms, business development, multi-channel campaigns, and general digital strategy and messaging.

Visit the Work section for more details about assorted professional roles and projects.

Why I Might Seem Familiar

You may remember me from my old personal blog, Panopticist, a culture- and media-focused site that got me a fair amount of attention from 2005 to 2008. As a blogger, I was especially known for highly detailed, typographically obsessive magazine mashups and magazine-cover spoofs. Panopticist received prominent attention from influential sites such as Boing Boing, Design Observer, Daring Fireball, Kottke.org, and Gawker (which called me a “genius”), and also earned raves from Entertainment Weekly, The New York Post, and other publications.

Where I Came From

I grew up in Bloomington, Indiana, a wonderful, idyllic college town that was the setting for the Oscar-winning 1979 coming-of-age film Breaking Away. I moved to New York for college in 1987 and have been here pretty much ever since. I now reside in Park Slope, Brooklyn, and man, do I love it here.

Career Highlights

Blue State Digital

Blue State Digital

Content Strategist

Vanity Fair

Vanity Fair

Contributing Editor

WhiteHouse.gov

WhiteHouse.gov

Content Strategist

The Magazine Covers

Magazine Mashups

Graphic Artist