About Andrew Hearst

Hello. I’m Andrew Hearst.

I’m a creative director, content strategist, designer, writer, and editor based in Brooklyn. From March 2009 until May 2013, I served as the director of content strategy at Blue State Digital, the online strategy firm best known for its role in Barack Obama’s two presidential campaigns. I was pulled into BSD’s orbit when I helped relaunch WhiteHouse.gov at the beginning of 2009, just in time for President Obama’s inauguration.

From 2008 until 2012, I was a contributing editor at Vanity Fair, where I was online editor from 2006 to 2008.

I’m passionate about the intersection of design, content, technology, and process. Visit the Work section for more details about assorted professional roles and projects, including most of the ones mentioned on this page. I can be reached at hearst@nyc.rr.com.

You may remember me from my old personal blog, Panopticist, a culture- and media-focused site that got me a fair amount of attention from 2005 to 2008. As a blogger, I was especially known for highly detailed, typographically obsessive magazine mashups and magazine-cover spoofs. Panopticist received prominent attention from influential sites like Boing Boing, Design Observer, Daring Fireball, Kottke.org, and Gawker (which called me a “genius”), and also earned raves from Entertainment Weekly, The New York Post, and other publications.

In the not-too-distant past, I’ve consulted on web content strategy at The Wall Street Journal, served as copy chief at Lucky, blogged for The Sundance Channel, and worked as the managing editor of two now-defunct magazines: Book, the glossy, Barnes & Noble–funded bimonthly, and Lingua Franca, the National Magazine Award–winning publication about intellectual trends in academia. In the mid-’90s, I worked on the staff of The Voyager Company, an early pioneer of electronic books and interactive CD-ROMs. I began my career at the literary book publisher Farrar, Straus & Giroux.

These days I don’t write much for publication, but my articles, essays, and art have appeared in Vanity Fair, The New York Times, Lingua Franca, Metropolis, The Village Voice, Nerve, the U.K. Independent, Book, The New York Sun, Civilization, Newsday, Print, Time Out New York, Columbia Journalism Review, and other places.

I grew up in Bloomington, Indiana, a wonderful, idyllic college town that was the setting for the classic 1979 coming-of-age film Breaking Away. I moved to New York for college in 1987 and have been here pretty much ever since. I now reside in Park Slope, Brooklyn, and man, do I love it here.

Career Highlights