About.

I’m a design-savvy content strategist and digital consultant based in Brooklyn. I’m passionate about uncluttered communication, modular design systems, and user experience in a broad sense. You can reach me at hearst@gmail.com.

Andrew Hearst in gray suit
Andrew Hearst in Naoshima
books and ladder
Andrew Hearst on sofa

Currently.

Since 2013, I’ve happily been consulting for assorted companies and organizations, including M.I.T., JetBlue, SAG-AFTRA, the Fusion TV network, Volvo, Swing Left, Chase, the Clinton Global Initiative, AARP, Verizon, and The Nation. I’m especially interested in the intersection of design, content, technology, and process.

Sometimes I work solo for private clients such as JetBlue. More often, I freelance with teams at prominent digital/branding agencies, including Razorfish, AKQA, Blue State Digital, SY/Partners, Rokkan, and Sullivan. For details about some (mostly) recent projects, visit the Work page.

Recently.

From 2009 to 2013, I was the director of content strategy at Blue State Digital, the agency best known for its role in Barack Obama’s two presidential campaigns. I was pulled into BSD’s orbit when I helped relaunch WhiteHouse.gov at the beginning of 2009, just in time for President Obama’s inauguration.

As a department head and senior leader at BSD, I was deeply involved with everything from creative planning and deliverables to business development, hiring, and staff procedures. I personally advised dozens of BSD clients, including the Sundance Institute & Film Festival, the Ford Motor Company, Carnegie Hall, Vogue, Human Rights Campaign, NAACP, and the Metropolitan Museum of Art. I still freelance for BSD from time to time.

Youthfully.

I have a strong foundation in traditional editorial work: I began my career in book publishing and spent a long time as a magazine editor and writer, lastly at Vanity Fair, where I was the online editor for two years and then a contributing editor for several more. I was also the final managing editor of Lingua Franca, the National Magazine Award–winning publication about ideas and intellectual conflicts in the world of academia; it was sort of a cross between The New Yorker and The Chronicle of Higher Education.

These days I don’t write much for publication, but my articles, essays, and art have appeared in Vanity Fair, The New York Times, Lingua Franca, Metropolis, The Village Voice, the U.K. Independent, Book, The New York Sun, Civilization, Newsday, Print, Time Out New York, Columbia Journalism Review, and other places.

Geographically.

I grew up in Bloomington, Indiana, a wonderful, idyllic college town that was the setting for the Oscar-winning 1979 coming-of-age film Breaking Away. I moved to New York for college and have been here pretty much ever since.

I now reside in Park Slope, Brooklyn, and man, do I love it here.

Non-pumpkin photos on this page by Julia Hembree.